How do you get to know your customer? How do you get closer to the product and the consumer? You go to the store and get first hand experience. That is just what we did on July 16th. On the day before the famous Nordstrom Anniversary Sale, our team embarked on a journey downtown to visit Nordstrom and Macy's and check out our Nike product on display. We talked with the sales team in both stores and spent quite a bit of time comparing and contrasting the display of Nike product at both of the stores. Here are some quick shots and some follow up comments on the visits.
Go Team PDS!!
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